Swiss-Belhotel to open 10 new hotels in MEA by 2019
Strengthening its presence in the region, Swiss-Belhotel International will be opening 10 hotels in key destinations across the Middle East and Africa (MEA) by 2019.
Laurent A. Voivenel, senior vice president, Operations and Development for the Middle East, Africa and India for Swiss-Belhotel International, said: “We have 10 new openings lined up this year and the next in addition to a series of projects under development. These will not only add some fantastic hotels to our portfolio but will allow us to penetrate new destinations such as Saudi Arabia, Oman, Kuwait and Egypt while growing our presence in existing territories. In addition, it marks the debut of some of our brands that will be available in the region for the first time ranging from luxury five-star to mid-market segments.”
Gearing up for opening in the coming months under the Swiss-Belhotel International banner are:
1. Grand Swiss-Belresort Seef, Bahrain
2. Swiss-Belresidences Juffair, Bahrain
3. Swiss-Belhotel Al Aziziyah Makkah, KSA
4. Swiss-Belboutique Tahlia, Riyadh, KSA
5. Swiss-Belhotel Riyadh, KSA
6. Swiss-Belinn Airport Muscat, Oman
7. Swiss-Belresidences Al Sharq, Kuwait
8. Swiss-Belboutique Bneid Al Gar, Kuwait
9. Swiss-Belresort Battersea, North Coast, Egypt
10. Swiss-Belhotel and Suites Asmarat, Cairo, Egypt
Tourism performance in the main cities across the Middle East is expected to remain strong with the fruition of major infrastructure projects such as airport expansions, increased global connectivity and growth of low-cost carriers, new leisure attractions, enhanced business facilities and a year-long calendar of regional and international events.
Laurent stressed: “The hospitality landscape is developing at a rapid pace and we are keen to take advantage of this massive opportunity. Our aim is to position Swiss-Belhotel International as the best alternative to blue chip companies offering superior returns, unbeatable value and unforgettable experiences."
"One of the most important differentiators of Swiss-Belhotel International is our award-winning service. The essence of our brands revolves around the heritage of Swiss hospitality with the passion and service of Asia, and our hotels deliver on this promise. Therefore, passion and professionalism are the core of our brand culture,” he added. - TradeArabia News Service