Hotel technology provider Avvio unveiled the world’s first artificial intelligence (AI)-powered booking engine - Allora - at the ITB Berlin expo.
It focuses on driving direct bookings to the hotel’s website and improving guest loyalty by orchestrating better online interactions between hotels and guests, said its top official.
Built over 18 months by Avvio’s expert team of developers, Allora uses intelligent learning models to analyse large volumes of data and identify which variations will yield the best booking engine configuration.
"Allora is more than a booking engine, it’s a conversation platform, which is genuinely trying to curate a more refined and more appropriate experience for each website visitor. That may be a conversation about loyalty, a booking or an upsell," explained Frank Reeves, the co-founder and CEO.
"Allora boosts direct bookings and delivers a more personalised online service that reflects the exquisite experience hotel staff give to guests in-house," he added.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.