Wednesday, August 4, 2021


BIT Milan strong on business matching
March 2018 8119

BIT – International Tourism Exchange, which took place in Milan, Italy, from February 10 to 12, welcomed 46,000 visitors, 2,550 representatives accredited by the Italian and global media, and 1,500 Italian and international profiled buyers from 79 different countries.
“With more than 34,100 booked meetings and almost 15,000 meetings all done and dusted and business matching has cemented its status as one of our top strengths,” says Fabrizio Curci, CEO of Fiera Milano Spa.
“The conversion rate that has increased to 43 per cent (from 29 per cent in 2017), underlines our ability to organise an increasingly targeted match between supply and demand. BIT has once again proven to be a leading platform for the building of relationships for Italian operators, as well as a point of reference for the entire Euro-Mediterranean area.”

Similar Stories

Digital Edition

©Copyright Al Hilal Group 2017. Designed and Developed by Northstar Technologies.