Travelport's Rich Content and Branding merchandising tool which gives agencies and travel bookers a graphically rich experience when searching for and booking branded fares and ancillaries will now benefit at least 250 airlines.
The new development demonstrates Travelport’s commitment to helping airlines deliver their brand and product proposition to travel agents and travellers through all points of sale.
Launched in 2014, Rich Content and Branding allows network airlines and low-cost carriers to differentiate themselves through strong visuals and detailed descriptions of their products and services. This gives OTAs, travel agencies and bookers a real understanding of each airline’s offering and an excellent service to their customers when booking.
Major airlines currently or soon offering access to their branded fares through Rich Content and Branding include Delta, Air France/KLM, British Airways, Iberia, Lufthansa, China Southern Airlines, Singapore Airlines, Emirates and Avianca.
In addition, an increasing number of airlines such as Etihad Airways and Jetstar are introducing no-bag fares on long-haul routes, a development fully supported by Travelport’s Rich Content and Branding tool.
Agencies have have been taking advantage of this tool. Mustafa Filizkok, managing director of online agency Fly365, commented, “Branded fares and ancillaries has increased all of our sales across the board. The results that we are seeing from this particular product is that we have managed to be able to upsell which gives us a great revenue stream.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.