The fourth edition of Bahrain’s shopping festival ‘Shop Bahrain’ was launched last month, under the patronage of the Minister of Industry, Commerce and Tourism, Zayed Bin Rashid Al Zayani. The family-oriented event, which runs for a 30-day period until February 10, features a wide range of exciting activities, live performances, and carnival games. The purpose-built Festival City also features a line-up of daily live performances including live musical bands for the visitors to enjoy.

Shop Bahrain features the return of the ‘Taste Tour’ that includes more than 40 participating restaurants. Visitors can sample dishes, and participate in a raffle draw to win a Nissan Patrol. Shoppers at participating malls will be enrolled to win prizes including one of 20 cars and 80,000 instant prizes.

Bahrain Tourism & Exhibitions Authority (BTEA) CEO  Shaikh Khaled bin Humood Al Khalifa said: “Hosting this event comes in-line with BTEA’s long term strategy ‘Ours.Yours’ that contributes to the Kingdom’s Economic Vision 2030. Moreover, the largest family event in the Kingdom comes as part of BTEA’s on-going efforts towards strengthening the tourism sector, supporting the Kingdom’s sustainable development plans, as well as uplifting its position among the neighbouring countries.”

Shop Bahrain director, Yousef Alkhan, said: “We are excited for the return of the Festival City the largest and most successful event during Shop Bahrain offering a unique family-fun experience as it includes numerous fun-filled activities that are suitable for the Bahraini and GCC families. We also expect a great influx of visitors as the Festival coincides with the local and GCC vacations.”