With a record number of participants, increase in buyers and over 66,000 appointments, the recently concluded 16th edition of ILTM Cannes once again proved its mettle as a key global luxury travel event
Honouring their commitment to host increasing numbers of new buyers at all ILTM events, 45 per cent of those hosted at ILTM were new faces to ILTM in Cannes. A total of 66,292 appointments took place throughout the week, an increase of 9.5 per cent year on year, not including the many other meetings that took place at receptions, parties, lunches, on the show floor or on the Croisette.
For the buyer attending ILTM, the event is all about finding something new. Amy Furie director of Leisure New Act Travel LA, commented: “I am a veteran of ILTM in Cannes and I come because I meet fantastic new suppliers every year. If I am invited again, I would accept 100 per cent and if I could only go to one show a year it would be this one!"
Rhona Hughes Wendler who joined Anne Scully of McCabe World Travel as a Virtuoso Rising Star and attended ILTM for the first time added: “ILTM was like being a 10-year-old at FAO Schwartz!” and Robin Leggett of Zell Travel said: “Finding those ‘gems’ that I did not know anything about before or getting to know suppliers that I should know better is perhaps the best part of ILTM Cannes.”
For exhibitors, ILTM is about building business and business connections. “The energy created at ILTM Cannes is palpable from the moment you arrive and it carries through the entirety of the event,” said Chris Austin, senior vice president for Global Marketing & Sales at Seabourn. “This was the first year Seabourn has exhibited and the connections we’ve made with buyers and suppliers will be invaluable in the months ahead.”
Glenn Carroll, vice-president Commercial Europe at IHG said: “ILTM Cannes is the best show by far for delivering new business, it’s all about introducing new properties, updating clients on changes to existing ones and maintaining the well-established booking channels. I would imagine that between some 32 hotels represented here, we will create hundreds of thousands of dollars of business and will do the same when we return in 2018. The ILTM portfolio of shows is one of the most crucial investments we make each year for the brand.”
Alex Vigil of Visit California added: “This has been an even better 2nd year at ILTM for Visit California. We brought even more partners to help define our landscape which has meant great quality meetings throughout the show. We’re looking forward to next year already.”
Alison Gilmore, director of the ILTM Collection said: “ILTM’s success is the industry’s success. ILTM 2017 has been defined by announcements of many new launches and many growing luxury travel businesses across the world that truly sets the scene for the ILTM Collection in 2018. This includes our two new events ILTM Asia Pacific and ILTM China and our two rebranded events ILTM Latin America and ILTM North America, not forgetting ILTM Arabia and ILTM Africa. It is set to be a busy year for the industry and we look forward to supporting in every way that we can.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
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