ibtm events, part of Reed Travel Exhibitions, today announced that it is integrating ibtm latin america and ibtm america to create ibtm americas. The event will take place in Mexico City from September 5 to 6, 2018.
The decision enables ibtm americas to capitalise on the growing success of ibtm latin america and the rapid development of the market in that region, while allowing for growth in the North America market.
Kerry Prince, portfolio director, ibtm events, comments, “It’s no secret that the potential for growth in Latin America is huge and that the region is increasingly being recognised as a major player in the industry. We believe that our event in Mexico, already highly successful, has real scope to further support the market to become a prime date in the global events industry calendar, therefore combining the event to incorporate the North American market to create ibtm americas feels like a very natural evolution of the portfolio.”
Herve Sedky, president, Reed Exhibitions Americas continues, “We are looking forward to combining the experience of our Mexico team, our ibtm america team and the wider Reed Travel Exhibitions team and bring that to ibtm americas. Ultimately by merging the two events we can offer bigger opportunities and a richer experience to our exhibitors, Hosted Buyers and visitors.”
ibtm latin america has been growing exponentially year on year; in 2016 the event saw a significant increase in international exhibitors – up 100 per cent, with the event set to grow by over 40 per cent in 2017.
The expanded ibtm americas will also see an increase in Hosted Buyers from North America of 800 per cent, as well as continuing to attract senior level decision makers from latin, central and south America. Currently ibtm latin america attracts 12 per cent of its exhibiting companies from North America and this will continue to increase as the new show expands and develops.
The wider portfolio remains unchanged following the merger.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.