Cleartrip, a popular online travel company in the Middle East, has officially launched an Arabic-language website to support its GCC market expansion efforts and provide users in the region with localized browsing and booking capability.
The new website includes content and promotions relevant for Arabic-speaking audiences, and comes with useful features, tools and functionality designed to allow travellers to easily make and manage reservations. Users are also able to avail exciting offers and benefits when booking on the Cleartrip website or its mobile application.
Cleartrip is experiencing increased traffic on its website from mobile devices, with traffic driven by smartphones and tablets growing 30% during the first week of Ramadan, and the launch of a dedicated website in Arabic language is expected to further accelerate bookings.
“As the Middle East traveller becomes more discerning and tech-savvy and as the travel booking landscape shifts toward a more digital focus, the demand for in-language information and booking capability is on the rise,” said Stuart Crighton, Founder and CEO of Cleartrip. “Cleartrip has emerged as a travel platform of choice for consumers across much of the Arabic-speaking world. We have grown by over 45% year-on-year and Arabic speakers represent our fastest growing segment, their numbers increasing by triple digits. Bringing a dedicated Arabic website into our product mix will strengthen our value proposition among digital-first Arab customers and ensure our service offerings match the needs of this sizeable and growing audience.”
The Middle East’s online travel market is forecast to almost double in value in the two-year period between 2016 and 2018, rising from US$18 billion to US$35 billion by 2018. According to a joint study conducted by Travelport and Phocuswright, online travel bookings, which accounted for 25% of all bookings in the Middle East in 2016, will rise to 36% by the end of 2017.