Cleartrip, a popular online travel company in the Middle East, has officially launched an Arabic-language website to support its GCC market expansion efforts and provide users in the region with localized browsing and booking capability.
The new website includes content and promotions relevant for Arabic-speaking audiences, and comes with useful features, tools and functionality designed to allow travellers to easily make and manage reservations. Users are also able to avail exciting offers and benefits when booking on the Cleartrip website or its mobile application.
Cleartrip is experiencing increased traffic on its website from mobile devices, with traffic driven by smartphones and tablets growing 30% during the first week of Ramadan, and the launch of a dedicated website in Arabic language is expected to further accelerate bookings.
“As the Middle East traveller becomes more discerning and tech-savvy and as the travel booking landscape shifts toward a more digital focus, the demand for in-language information and booking capability is on the rise,” said Stuart Crighton, Founder and CEO of Cleartrip. “Cleartrip has emerged as a travel platform of choice for consumers across much of the Arabic-speaking world. We have grown by over 45% year-on-year and Arabic speakers represent our fastest growing segment, their numbers increasing by triple digits. Bringing a dedicated Arabic website into our product mix will strengthen our value proposition among digital-first Arab customers and ensure our service offerings match the needs of this sizeable and growing audience.”
The Middle East’s online travel market is forecast to almost double in value in the two-year period between 2016 and 2018, rising from US$18 billion to US$35 billion by 2018. According to a joint study conducted by Travelport and Phocuswright, online travel bookings, which accounted for 25% of all bookings in the Middle East in 2016, will rise to 36% by the end of 2017.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.