Preferred Hotels and Resorts has launched a mobile app and member rate programme as major enhancements to its points-based hotel rewards programme, iPrefer. Catering directly to the growing preference for on-the-go travel planning, the iPrefer mobile app aims to provide time-saving, value-rich functionality that will enhance the overall iPrefer experience – before, during, and after every stay.
The iPrefer app is available for iOS and Android devices in the Apple App Store and Google Play.
“The new mobile app and member rate programme are designed to better connect today’s travellers with the unique appeal of the independent hotel experience through a seamless loyalty programme that delivers exclusive, on-the-go access to an attractive rate, points, and valuable on-property perks,” says Casey Ueberroth, chief marketing officer, Preferred Hotels and Resorts. “These enhancements are a testament to our continuous commitment to making iPrefer the most compelling loyalty programme for independent-minded travellers.”
iPrefer members using the app will receive push notifications regarding special offers, and American Express cardholders will have the ability to enjoy an expedited process through American Express Checkout.
Preferred Hotels and Resorts will introduce enhanced features for the app such as a concierge chat service that allows guests to communicate directly with the hotel or the ability for travellers to reserve services such as spa treatments that can be purchased using Reward Certificates.
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