Monday, April 6, 2020

Tools & Tech

Stay connected with guests
November 2016 2008

We understand how critical it is for hotels to connect with customers in a meaningful way, it can be the difference between returning customers and indifferent ones. After all, today’s tech savvy consumers have increasingly high expectations for how brands use technology to personalize their interactions with them.

Sabre’s integration of two tech solutions, SynXis Central Reservations and TripCase means, hotels are able to engage with guests via their mobile device before, during and after their arrival on property. This real-time personal communication will help hoteliers build their brand image, increase loyalty, and drive incremental revenue.

The integration theme is built into new business travel solutions as well.

Sabre’s Traveler Experience Platform integrates a suite of travel technology products in a consumer-grade mobile experience delivering self-service in-transit travel bookings, itinerary management, payments, expense integration, and safety capabilities to the connected business traveller.

According to a recent survey published by The Digital Business Traveler, 77 per cent of business travellers in some of the largest corporations around the world prefer using self-service technology to manage their travel but on average they use nine different apps to manage their business travel with the most popular apps being airline, hotel, booking, car and restaurant apps. The survey results also show the proliferation of corporate travel tools and apps creates challenges both for the traveller and the travel programme.

'Travel is a strategic investment for corporations that can bring significant returns, which is why we built a platform that provides scalable innovation to drive two key objectives: experience and efficiency. In the past, you had to give up one to have the other. With this scalable platform, you basically have it all,' says Florian Tinnus, vice-president of Traveller Experience at Sabre. 'With personalisation becoming an expectation for travellers, and mobile as an enabler of a true personalized experience, the future of travel is in the collaboration and execution of the traveller’s experience with a corporation’s travel programme. And with scalability and flexibility as the foundation of this platform, we’re not only meeting the needs of today’s complex corporate travel programmes, but we’re continuously evolving with tomorrows.'

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