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AR and VR will rule GCC by 2025

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Augmented Reality and Virtua Reality have been quickly adopted by public agencies in the region

According to new research conducted by Frost & Sullivan in collaboration with Gitex Technology Week 2016 in Dubai, the next 10 years of Augmented Reality (AR) and Virtual Reality (VR) technology development are set to redefine the future of both business and consumer processes and interactions in the region.

GCC organisations are leveraging the new technology to enhance end-user experiences, the report states.

Augmented Reality – contextual information on mobile devices, projections, or wearables – and Virtual Reality, which provides a fully immersive digital environment, will be adopted across industries by 2025, the new report from Frost & Sullivan predicts.

Research reports corroborate predictions that the AR and VR market is booming, with IDC reporting that AR and VR hardware revenue is topping $2 billion globally for the first time this year. The firm further predicts that device shipments are set to grow 11-fold to 110 million by 2020.

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