Saturday, September 21, 2019

Tools & Tech

Build and manage your own brand
June 2016 1921

More than 400 travel agents visited the booth at the recently concluded Arabian Travel Market 2016. Each one of them was fascinated with the innovative features introduced by roomsXML. Apart from giving visitors the product demo, special emphasis was laid out by the management team to make general sales agents (GSAs) and travel agents aware about the importance of developing and working under one’s own brand rather than depending on the whims and fancies of somebody else's.

roomsXML has strengthened its alliances with many reputed travel technology companies and together they are offering solutions that are cost-effective and quick to 'go to market'. This was a boon for GSA and travel agents, who want to have their own B2B and B2C front without investing heavily in technology. Moreover, with roomsXML the hotel inventory comes de-duplicated and at net rates. The same can be combined with other travel products like airlines, transfers, sight-seeing, car-hire, etc.

Says Prakash Bang, managing director, roomsXML Solutions Limited, 'When tied with a third-party brand, GSAs and travel agents have limitations since they lack the flexibility to work as per changing market dynamics. They have no option but to depend on the inventory, mark-ups, vendors, etc. that are offered by the principals. Worst, when the relationship comes to an end, the GSA or the travel agent needs to go back to the drawing board! The best option is to have one’s own brand.'

The managing director adds, 'GSAs and travel agents do have the option of not choosing to work with our feed. There's no binding. They can be with us as long as we are competitive and have a service that keeps them happy. At, innovation is the key differentiator. That's what keeps us leading the pack. Till date we have introduced 11 specific features that are the industry's first – and many of them are yet to be emulated by others in the line!' is among the world’s leading accommodation wholesalers catering exclusively to the travel trade. It was established in 2007 and since then has gradually entered various global markets quite successfully. The company is ISO 9001:2008 certified; ranks amongst Dun & Bradstreet's Leading 100 SMEs of India and has also been rated by Inc. magazine for being amongst the Top 100 Innovative Companies.

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