The Slovenian Tourist Board (STB) is promoting itself as a ‘new’ destination for Middle Eastern travellers seeking green, active and healthy breaks with the unique richness of therapeutic springs. A series of campaigns, each separately targeting families, couples and individuals will be unveiled throughout the year each highlighting one or two of the central European nation’s many unique attractions such as its eco-tourism offering, skiing, thermal spas and healthy waters, to name a few.
The activities of the Slovenian Tourist Board will be mainly focused on increasing the recognisability of Slovenia as a green, active, healthy, sustainability-oriented tourist destination, promoting innovative products and stories of Slovenian tourism through market engagement programmes.
The campaign revolves around the central ‘I FEEL SLOVENIA’ brand and target active families with unique programmes featuring Slovenia’s natural landscapes and healthy waters.
Slovenia’s credentials for the promotion of green, sustainable tourism is first rate, with Ljubljana, the Slovenian capital, being awarded 'European Green Capital 2016' by the European Commission.
In addition to Slovenia’s many picturesque medieval towns and cities are its numerous natural attractions that extend across the country’s unique topography that includes the Alps, the Mediterranean, the Pannonian Plain and the Karst. These diverse landscapes provide seasonal beauty all year round, and continuously surprise with lush forest, tumbling waterfalls, snow-capped mountains and healthy crystal-clear waters.
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Piran, on the Slovenian seaside, boasts medieval architecture |
Slovenia is best known for its natural health resorts, thermal spas and wellness centres. Due to the therapeutic effects of the springs reaching the surface at 32˚C to 73˚C, many thermal spas and resorts continue to provide medical rehabilitation and other treatments, while others provide thermal entertainment in the form of water parks and fun for the whole family.
Another unique attraction are ecological tourist farms, which offer a healthy living environment and certified organic food. There are more than 400 tourist farms for visitors to stay and enjoy a reconnection to the land, peace and relaxation, an opportunity to meet warm-hearted people and learn about their customs and livestock.
Slovenia is conveniently accessed through its capital’s Ljublijana Airport, or can be reached by road from Zagreb, Croatia within two hours, from Venice and Vienna within three and a half hours, from Munich within four and a half hours, or from Milan within five hours.