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Tools & Tech

Halal travel portal launched
May 2016 2557

Tripfez, a new travel review and booking site dedicated to the fast-growing Muslim travel sector, was launched at ATM. The unique portal features a portfolio of 200,000 hotels and resorts globally, more than 20,000 of which have been classified halal-friendly by sister company Salam Standard, the innovative reference tool for Muslims seeking accommodation that adheres to Islamic principles.

Tripfez and Salam Standard are the brainchild of Founder & CEO, Faeez Fadhlillah, a Malaysian entrepreneur who has identified a gap in the market to provide the world’s 1.7 billion-plus Muslims with halal-friendly travel options online or as he describes it, 'the promise of a blessed journey'.

Globally, Muslims spent more than $142 billion on travel in 2014, accounting for 11 per cent of total global travel expenditure, according to The State of the Global Islamic Economy Report 2015-2016, developed by Thomson Reuters in collaboration with DinarStandard.

'This figure is predicted to rise to $233 billion or 13 per cent of total travel expenditure by 2020. Yet it’s a market that is currently underserved by the travel and hospitality industry,' says Fadhlillah.

'Tripfez fills this void, providing a one-stop-shop for travellers seeking Muslim-friendly hotels and resorts, and also complements the information provided by other travel review and booking portals like TripAdvisor.

'Our properties have been hand-picked and include Salam Standard Muslim-friendly accommodation, giving customers peace of mind their trip will meet their faith-based requirements, from halal food to prayer facilities.'

'GGC travellers account for 3 per cent of the global Muslim population, but represent a staggering 37 per cent of Muslim travel spend, which is why we decided to launch Tripfez and promote Salam Standard to a captive – and influential – Middle East audience at ATM,' explains Fadhlillah.


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