Tripfez, a new travel review and booking site dedicated to the fast-growing Muslim travel sector, was launched at ATM. The unique portal features a portfolio of 200,000 hotels and resorts globally, more than 20,000 of which have been classified halal-friendly by sister company Salam Standard, the innovative reference tool for Muslims seeking accommodation that adheres to Islamic principles.
Tripfez and Salam Standard are the brainchild of Founder & CEO, Faeez Fadhlillah, a Malaysian entrepreneur who has identified a gap in the market to provide the world’s 1.7 billion-plus Muslims with halal-friendly travel options online or as he describes it, 'the promise of a blessed journey'.
Globally, Muslims spent more than $142 billion on travel in 2014, accounting for 11 per cent of total global travel expenditure, according to The State of the Global Islamic Economy Report 2015-2016, developed by Thomson Reuters in collaboration with DinarStandard.
'This figure is predicted to rise to $233 billion or 13 per cent of total travel expenditure by 2020. Yet it’s a market that is currently underserved by the travel and hospitality industry,' says Fadhlillah.
'Tripfez fills this void, providing a one-stop-shop for travellers seeking Muslim-friendly hotels and resorts, and also complements the information provided by other travel review and booking portals like TripAdvisor.
'Our properties have been hand-picked and include Salam Standard Muslim-friendly accommodation, giving customers peace of mind their trip will meet their faith-based requirements, from halal food to prayer facilities.'
'GGC travellers account for 3 per cent of the global Muslim population, but represent a staggering 37 per cent of Muslim travel spend, which is why we decided to launch Tripfez and promote Salam Standard to a captive – and influential – Middle East audience at ATM,' explains Fadhlillah.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.