Speaking at the Arabian Travel Market (ATM) 2016, Hyatt emphasised its focus upon the brand’s expansion into the key regional markets of the UAE and Kingdom of Saudi Arabia.
'The Middle East provides a unique and diverse arena for us to evolve our brand portfolio and we continue to make a strong impact in this region. We currently operate 12 full-service hotels across the GCC and continue to recognise the benefits of expansion in this critically strategic market,' says Tareq Daoud, regional vice president, Hyatt Sales Force – Middle East & Africa, Hyatt Hotels & Resorts, South West Asia.
Of the announced hotel pipeline for the next three years, there are four in the KSA (Hyatt Regency Riyadh Olaya, Hyatt Place Riyadh Sulaimania, Hyatt House Jeddah/Sari Street and Hyatt Place Jeddah/Medina Road) and two in the UAE (Grand Hyatt Abu Dhabi Hotel and Residences Emirates Pearl and Hyatt Place Dubai/Al Maktoum).
Enjoying a prime location close to the centre of Abu Dhabi, the Grand Hyatt Abu Dhabi Hotel and Residences Emirates Pearl is an iconic 47-storey hotel located on the Southwest end of the Coastal Boulevard in the Ras Al Akhdar district. The contemporary twisting glass tower offers 368 rooms and 60 fully furnished service apartments with four restaurants, a lounge, two bars, extensive meeting facilities and a sophisticated spa and fitness centre. The hotel has been designed by Dennis Lems Architects Associates, with interiors by MKV Design of London.
In the Kingdom’s capital, a Hyatt affiliate has entered into an agreement with Mohammed A. Al Swailem Co. for Commercial Investment for Hyatt Regency Riyadh Olaya, offering 260 guestrooms including 40 suites spread across 28 floors. The hotel, slated to launch in 2016, will also feature a lobby lounge, two restaurants, a Regency Club lounge, Fitness Centre, more than 1,000 square metres of ballroom and event space, and a number of small meeting rooms.
Hyatt’s select service brand Hyatt Place has seen remarkable success in Dubai with Hyatt Place Dubai/Al Rigga and Hyatt Place Dubai/Baniyas Square. 'We firmly believe that with the current economic status there will be more call than ever for mid-market propositions, which is where we look to further enhance our Hyatt Place portfolio as well as continuing to expand our premium offerings in order to cater to the different needs of our loyal guests,' notes Daoud.
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