Wednesday, June 26, 2019

Tools & Tech

roomsXML helps GSAs, agents
March 2016 1757

Starting with the markets of Middle East, roomsXML is making special efforts to ensure that general sales agents (GSAs) and travel agents wanting to have their own B2B and B2C front can indeed have one.

roomsXML has strengthened its alliances with many reputed travel technology companies and together they are in a position to offer solutions that are cost-effective and quick to ‘go to market’.

Prakash Bang, managing director, roomsXML Solutions Limited, comments: 'When tied with a third-party brand, a GSA and a travel agent do have limitations since they lack the flexibility to work as per changing market dynamics. They have no options but to depend on the inventory, mark-ups, vendors, etc. that are offered by the principals.

'Worst, when the relationship comes to an end, the GSA or the travel agent needs to go back to the drawing board. The option is to have one’s own brand.'

With a presence in the UK, the US, UAE, Australia and India, roomsXML is world’s leading accommodation supplier working exclusively with and for travel agents.

Through many technology alliances, it can offer its inventory that comes de-duplicated and at net rates. The same can be combined with other travel product like airlines, transfers, sight-seeing, car-hire, etc.

'The GSA and the travel agents do have the option of not choosing to work with our feed. There’s nothing binding. They can be with us as long as we are competitive and have a service that keeps them happy,' says Bang. 


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