Travelport, a leading travel commerce platform providing distribution, technology, payment and other solutions, and Kenya Airways, the national airline of Kenya, jointly announced a new merchandising agreement which will see Kenya Airways participate in Travelport’s Rich Content and Branding programme.
The announcement coincided with the prestigious IATA aviation summit, “Connecting Africa – The linkage of Regulation, Capacity and Infrastructure”, which took place in Nairobi on June 23 and 24.
Travelport and Kenya Airways’ current partnership sees Travelport-connected agents worldwide with access to effectively search, compare and book Kenya Airways fares and offering via Travelport’s Travel Commerce Platform.
Now, Kenya Airways has also signed up to participate in Travelport Rich Content and Branding – one of the key components of Travelport’s suite of innovative merchandising solutions for airlines.
Rich Content and Branding enables airlines to market and retail their offering more effectively by controlling how their products are visually presented and described on travel agent screens, and is now available through the latest version of the Travelport Smartpoint agency desktop.
It will also allow Kenya Airways to compete more effectively in the GDS, providing the ability to upsell and ultimately satisfying the demands of the consumer.
Over hundred airlines have already signed up to participate in Rich Content and Branding since its launch in 2014, including South African Airways, Comair, Kulula, Etihad, Gulf Air, and British Airways.
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Elegant Resorts is also on board
Earlier this year Travelport also announced renewed agreements in the UK with Clarity Travel Management and Elegant Resorts, both of which are part of the Al Tayyar Travel Group.
Travelport UK has worked with Elegant Resorts since July 2010 and Clarity Travel Management since before 2006. Following the renewed agreements, Clarity Travel Management and Elegant Resorts will continue to have access to Travelport’s travel content inventory, which includes fares and now ancillaries from the world’s leading airlines including low cost carriers and over 650,000 hotel properties (of which 550,000 are independent).