The hotel industry is shifting from traditional revenue streams to online tools, which reach more customers and help make more bookings. Creating an interactive website for hotels, working with online travel agencies, developing mobile applications, delving into responsive mobile websites – these intangible tools are what we call online marketing.
Efficient marketers are now able to measure the performance of their online marketing promotional activities from online evaluation metrics. This also helps in setting a goal.Supply is increasing everywhere, competition is becoming tough and it’s like the world economy is driving hotels to decrease their prices to increase demand. Having a competitive edge is important, like we have ours in our highly trained staff and services. – The writer is corporate director of marketing and ecommerce and in charge of business development for Qatar-based Retaj Hotels and Hospitality.By Mohamed Darwish