ETIHAD Airways is celebrating social media success after being named winner of the Best Emerging Airline on Social Media Award at the SimpliFlying Awards 2014, and for having reached one million Facebook fans globally.
The SimpliFlying Awards recognise the best social media campaigns and practices in the aviation industry. The winners were announced at a ceremony during the Travel Distribution Summit North America in New York this week, attended by more than 400 travel and hospitality executives.
Etihad Airways undertook various initiatives on its social networking pages to engage fans and build a stronger bond with them, alongside generating revenue for the airline. The pages provide real-time news updates about the brand, sponsorships, route additions, products and services, special offers and brand-engaging games.
LinkedIn recently revealed Etihad Airways as the most influential brand headquartered in the UAE based on engagement among LinkedIn’s membership of 313 million professionals. The ranking follows a number of successful campaigns the airline ran on the platform, taking its number of followers above 120,000.
To expand its social media reach further, Etihad Airways has launched a new Pinterest account, which will be used as a destination and inspirational marketing tool. It will allow fans to connect and engage with the airline directly through content on the Pinterest boards, featuring popular destinations across the network, world-class products and services, and exciting travel ideas.
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