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Strong performance by Onyx

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The Amari Doha marks the groups entry into the Middle East

THE Onyx Hospitality Group announced a strong financial performance in 2012 and a steady pace of new hotel signings and openings that will set the pace for continued growth and international expansion. As a group, Onyx’s total system revenue jumped by 12 per cent in 2012, whilst RevPAR (revenue per available room) also grew by eight per cent. Through a continued focus on managing cost efficiency, and making the most of the existing Onyx property portfolio, this was converted into a 14 per cent increase in operating profit. The growth observed in 2012 was despite major renovation works taking place in two of the group’s largest revenue generating properties, Amari Watergate Bangkok and Amari Coral Beach Phuket. Onyx also took its first step for expansion in the Middle East with the opening of the Amari Doha.

Commenting on the 2012 performance, Peter Henley, president and CEO of ONYX Hospitality Group said: “Our increasing portfolio and focus on managing cost efficiency has allowed us to both reinvest in our current properties and achieve solid margin progression, resulting in double-digit profit growth. 2013 will be an exciting year for us as we see our new select service brand, OZO come to life with properties opening in Hong Kong and Colombo. This new brand concept, we feel, will meet consumer demands and corner the dynamic select service market in Asia and beyond.”

The focus for 2013 will be on social media and mobile advertising, recognising the growth and significance of both these areas. In addition, the integration with Google Hotels Finder and Trip Advisor’s Metasearch is already well underway and set to go live by the end of Q1. With multiple online initiatives, Onyx maintains its focus on the core website and booking experience for guests. Responsive website design, mobile booking engines and attaining a single image inventory through Trust CRS are all aspects of the online guest experience that Onyx will be focusing on this year.

By the end of 2013 the Group will have 38 operational properties with an additional 11 contracts signed for the future, ensuring the target set in 2010 should be surpassed well ahead of schedule. In 2013, Onyx will launch the first two Ozo properties in Hong Kong and Colombo as well as Amari’s first property in India, Amari Ludhiana. Serviced apartments brand Shama will also add a Hangzhou property to its ever increasing portfolio.

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