Sunday, December 8, 2019

ITB Berlin Review


Wyndham extends its presence
March 2013 1187

GRAND CITY Hotels has entered into a strategic partnership with Wyndham Hotel Group to brand 43 hotels and over 5,400 rooms under globally recognized Wyndham Hotel Group brand names.

Under this agreement, a third of the extensive Grand City Hotel portfolio of 120 hotels will be affiliated with Wyndham Hotel Group under the Wyndham Grand (five properties), Wyndham (three properties), Wyndham Garden (10 properties), TRYP by Wyndham (17 properties) and Days Inn (eight properties) flags.  33 of the 43 selected locations will completed its rebranding while the remaining hotels will follow over the next two years.

With this deal, Wyndham Hotel Group is not only introducing the Wyndham brand in Germany but is also launching the Wyndham Garden tier in the Europe, Middle East and Africa region (EMEA) and the TRYP by Wyndham brand in Belgium and the Netherlands.

Christian Windfuhr, chief executive officer, Grand City Hotels, described this new alliance as “the greatest restructuring in our corporate history to date.”

“We are more than convinced by Wyndham Hotel Group’s competence, capability and brand image and also believe, looking at the extent of the agreement, we can facilitate a strong and successful entry to the German hotel market for our new partner,” said Windfuhr. All of the hotels are located in Germany with the exception of two, which will become TRYP by Wyndham properties in Antwerp, Belgium, and in Amsterdam, the Netherlands.







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