GRAND CITY Hotels has entered into a strategic partnership with Wyndham Hotel Group to brand 43 hotels and over 5,400 rooms under globally recognized Wyndham Hotel Group brand names.
Under this agreement, a third of the extensive Grand City Hotel portfolio of 120 hotels will be affiliated with Wyndham Hotel Group under the Wyndham Grand (five properties), Wyndham (three properties), Wyndham Garden (10 properties), TRYP by Wyndham (17 properties) and Days Inn (eight properties) flags. 33 of the 43 selected locations will completed its rebranding while the remaining hotels will follow over the next two years.
With this deal, Wyndham Hotel Group is not only introducing the Wyndham brand in Germany but is also launching the Wyndham Garden tier in the Europe, Middle East and Africa region (EMEA) and the TRYP by Wyndham brand in Belgium and the Netherlands.
Christian Windfuhr, chief executive officer, Grand City Hotels, described this new alliance as “the greatest restructuring in our corporate history to date.”
“We are more than convinced by Wyndham Hotel Group’s competence, capability and brand image and also believe, looking at the extent of the agreement, we can facilitate a strong and successful entry to the German hotel market for our new partner,” said Windfuhr. All of the hotels are located in Germany with the exception of two, which will become TRYP by Wyndham properties in Antwerp, Belgium, and in Amsterdam, the Netherlands.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.