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ITB Berlin Review

Abu Dhabi launches new wellness experience at ITB
March 2013 1240

WITH its state-of-the-art integrative medicine and wellness centre-of-excellence opening on Abu Dhabi’s Saadiyat Island, DNA Health Corp introduced its bespoke ‘DNA 4 Life’ treatment and hospitality packages at ITB Berlin last month.

“We have already received strong indications in advance from the GCC market, in particular Saudi Arabia, as well as Russia and CIS countries, that the ‘DNA 4 Life’ treatment and hospitality packages are a highly appealing product that will place Abu Dhabi firmly on the global health and wellness tourism map,” said Dr Ahsan Malik, chief operating officer and project director, DNA Health Corp.

The foundational four-day ‘DNA 4 Life – Optimal Health & Wellness’ treatment package features a personalised wellness plan for each guest, based on individual genome testing and DNA sequencing diagnostics to establish their ‘blueprint for health’. DNA’s medical specialist team – including a functional medicine nutritionist, personal trainer and lifestyle educator - then work with each guest holistically to design an individualised treatment programme, supplemented by complementary therapies such as acupuncture, naturopathy and one-to-one yoga sessions over the four days.

The all-inclusive ‘DNA 4 Life’ hospitality packages include limousine transfers from either Abu Dhabi or Dubai International Airports, and accommodation at one of the luxury five-star resorts on Abu Dhabi’s stunning Saadiyat Island. Guests may choose to extend the foundational programme to an additional stay of seven days to continue treatment as required.

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