SHANGRI-LA Hotels and Resorts have unveiled a revamped website that will allow travellers to experience the world’s most enchanting destinations even before their journeys begin. Enhanced features, which include sharing the best of the group’s photography, will help travellers get closer to their destinations. To commemorate the new site, Shangri-La has aso launched the “#LovingTheMoment” Instagram initiative to encourage everyone to share photos of their location.
“After 10 months in the making, we are proud to launch the new Shangri-La.com, which is just the beginning of an exciting line-up of digital and social initiatives that we will be rolling out in the coming year to create richer user experiences for our guests,” said Michael Leong, director of corporate digital marketing at Shangri-La Hotels and Resorts. From water views at Shangri-La’s Rasa Sayang Resort and Spa, Penang to a bird’s-eye view of Sydney Harbour at Shangri-La Hotel, Sydney, visitors will be taken on visual journeys that bring the hotel and destination experience to life. The images featured on the new website were selected to illustrate the story of each hotel and reflect Shangri-La’s heart-warming service.
In addition, each individual property page now features a “Your Shangri-La Story” section, which transports travellers to the hotel and destination through a compelling narrative. To celebrate the sharing of the group’s best photography, Shangri-La is encouraging travellers to share photos that tell a story about cities they are in through the “#LovingTheMoment” Instagram initiative.
The new website also features a user-friendly booking engine that was tested by Shangri-La.com users for four months to help ensure a more convenient confirmation process. The new website will also integrate with popular social media platforms including Facebook, Twitter, YouTube, Weibo, Kaixin and Youku.
For travellers who prefer to access Shangri-La.com while on the go, fully optimised mobile versions of the site has been created for iPhone, Android and Blackberry users.
Members of Shangri-La’s guest recognition and reward programme, Golden Circle, will be pleased to learn that the Golden Circle website has also been revamped with increased functionality to allow them to be more hands-on when it comes to their stays.